.svg)
.png)
Despite my love for data-driven decision making, it's undeniable that emotions inspire us all to take action. A business is only as only as powerful as its ability to guide prospects along their hero's journey. And it all begins with powerful storytelling.
I'm a repeat reader of "Building A Story Brand" and I love applying my passion for compelling stories to my marketing projects.
.png)
I believe that you can only grow as fast as you're willing to leave your assumptions at the door. Although I'm confident in my skills and experience, staying humble and curious is critical to mine and my team's success.
Just like gardening (I'm obsessed, by the way), marketing is not about doing something perfectly the first time; it's about showing up with an open mind and becoming less and less wrong with every season.
.png)
If something inspires or perplexes me, I will dive in. This is what's driven me to learn everything I can about many, many marketing disciplines. I'm truly a lifelong learner.
The breadth and depth of my marketing experience is now a priceless gift that never stops giving. There's nothing I enjoy more than sharing it with likeminded creators - and I absolutely love talking shop with and advocating for marketers.
%20(4).png)
Marketing to marketers is like speaking my native tongue. With 9 years of product marketing experience, I know what keeps us up at night and what grabs our attention. I love talking to, advocating for, and delivering great products to my fellow marketing people.
%20(2).png)
I thrive where ideas collide, and love building cross-functional inroads. Within my first month at Splash, I was working directly with the CTO and engineering team to provide a marketer’s perspective on product updates. I know how to bring people together drive meaningful results.
%20(3).png)
Clear, compelling communication is my bread and butter. I thrive at crafting product narratives, presenting to leadership, and turning complex concepts into simple, memorable visuals. For me, communication isn’t just a skill. It’s how I build bridges, create clarity, and inspire action and connection.
%20(5).png)
I enjoy gazing through microscopes and telescopes, if you catch my drift. The big picture informs the finer deets, and vice versa. I love diving deep into data, product specs, and customer feedback to shape the long term plan. I thrive at turning complex ideas into simple and resonant stories.
%20(7).png)
I’m no stranger to stepping up and taking the reins. Whether it’s spearheading a new product launch or bringing different departments together for a project, I’m the one driving things forward. From coordinating across sales, product, and marketing to rolling up my sleeves and doing the work, I’m all about making sure things not only get done but get done well.
%20(9).png)
At the end of the day, it’s about results. I’ve led campaigns and initiatives that don’t just look good on paper but actually move the needle. Whether it’s increasing adoption, driving signups, or boosting engagement, I stay hyper-focused on the impact. I believe great marketing isn’t just creative – it’s strategic, measurable, and always evolving based on what works.
%20(8).png)
I've got a knack for product messaging. At my first marketing job out of college, I coined a phrase that weBoost still uses in their marketing years later. There’s something so satisfying to me about distilling a product’s essence into a compelling value prop. I enjoy the challenge of taking complex features and boiling them down to a single, powerful “why this matters” statement.
%20(6).png)
I am no stranger to Webflow or the web dev landscape. I love getting curious about competitors, pain points, and emerging trends. I will nerd out on research reports and user interviews, then turn those insights into positioning that resonates. Knowing the product is just the starting point – understanding how it can stand out and make waves is where the magic happens.
.svg){kind=icon}
At Splash, I dove deep into our customer and pipeline data to uncover an underappreciated yet promising segment – Field Marketers.
My work resulted in a significant spike in Field Marketers entering our pipeline and closed deals. The messaging and sales enablement materials from this campaign were leveraged for years. In 2024, Splash was acquired by Cvent – the ultimate win for my marketing efforts.
At weBoost, I hyper-focused on our customers' unique needs and unlocked a brand-new segment for the company – the overlanding and RV community.
As a result of these campaigns, we repeatedly sold out of the RV product, generating $1.6M in sales across all channels from Spring 2017 to Summer 2018. My CMO called it "weBoost's best product launch to date."
%20(3000%20x%204500%20px)%20(1).png)